It’s fitting that this Fall we highlight one of the surest Fall staples, the Washington apple. Aside from pumpkins, apples are one of the most iconic fall staples and make up a good majority of this season’s comfort foods – apple pie, baked apples, caramel apples, and apple cider. Behind any good commodity is a commission, and the Washington Apple Commission is one of the nation’s oldest, bolstering the industry since 1937.
The Washington Apple Commission serves the Washington apple industry by increasing consumer demand through innovative marketing and promotions in international markets. Currently, the Washington Apple Commission is advertising Washington Apples in more than 30 countries and roughly 30% of Washington’s production is exported to more than 60 countries! Red Delicious, Golden Delicious, Granny Smith, Gala, and Fuji make up over 95% of all exports, while new varieties such as Honeycrisp and Pink Lady are becoming increasingly popular in international markets.
Ecuador is one of these international markets involved in promotional programs through the Washington Apple Commission. The photo below was captured in a produce market in Ecuador, showcasing the marketing and advertisements in action: “La Mejor Manzana” which translates to “the best apple” -a testament to WA quality produce! It’s exciting to see Washington’s agriculture on a national and global stage, and its role as an innovative leader in the agriculture industry.
For more about Washington Apple Commission’s role in the apple industry, read here: Washington Apple Commission